Why teens prefer second-hand shopping: NPR
When Eve Perez was in college, she remembers feeling embarrassed about shopping at thrift stores. Surrounded by renowned brand peers, Perez felt there was a stigma associated with wearing used clothing.
Something changed about five years ago, she recalls – just around the time the social networking platform Tumblr gained popularity. She noticed a change in the way people viewed buying and wearing used clothing. It has become a edgy, counter-cultural thing to do.
Now 21-year-old Perez earns over $ 1,000 each month selling both handmade and second-hand items. clothing on Depop, an online resale marketplace with a young user base.
“The savings have been normalized,” said Perez, 21. “Since so many people are doing it, it’s now considered cooler. It’s better than going to the mall. Younger people find it fun, like a game. Something unique.”
The growing returns from this hunt have turned savings into a viable $ 28 billion industry that is expected to eclipse fast fashion by 2029, according to findings from ThredUp, an online consignment store. Second-hand shopping is no longer just a local and community pastime, it has wings.
Thrift Boom Boosted By Social Media Influencers
Accelerating those numbers is Gen Z, whose members have embraced second-hand fashion faster than any other age group and represent over 40% of global consumers. Changing consumer habits and the vast purchasing power of Gen Z are skyrocketing the value of resale startups like Depop.
The app was acquired by craft market Etsy as part of a $ 1.6 billion cash deal this month, an initiative designed to expand Etsy’s reach to a younger and native audience. digital. Depop was the perfect target. Designed to resemble a social media platform, 90% of the app’s active users are under 26.
The platform bills itself as a teen fashion capsule in the digital age, where mainstream retailers have become obsolete, trends are driven by social media influencers and diamond-shaped sweaters, cropped tops with edges. Lettuce and Juicy Couture tracksuits from the early 2000s – referred to as vintage.
The teenagers who are behind the popularity of second-hand fashion are a role model that can be seen throughout history, says Jennifer Le Zotte, historian and author of “From Goodwill to Grunge”.
Young people are generally more open to experimenting with styles and reinventing different versions of themselves, says Le Zotte. They want to stand out from the previous generation and participate in creating these styles with their peers.
The attraction of finding vintage jewelry
And then there is the hunt. It’s interesting to find clothes that not everyone wears, says Becky Yoo, a 22-year-old publishing strategist from Los Angeles.
Second-hand shopping is an accessible way to satisfy that urge, says Yoo. It can also be cheap, but not always. Shopping on apps like Depop makes it much easier to find a pair of perfectly fitting vintage Levi’s. than spending time rummaging through the shelves of a thrift store.
Unsurprisingly, social media is the root of the obsession. Influencers post massive savings articles on Instagram, TikTok, and YouTube. This is where trends emerge, like cropped tops adorned with Harley Davidson jewelry, lace camisoles, and beloved mid-2000s low-rise jeans.
Sustainability, a Generation Z purchasing priority
Social media doesn’t just promote savings as a fashion statement, Yoo said. Platforms like Twitter and Instagram are teeming with observations and information about the underside of the fast-paced fashion industry, from landfill waste to abusive working conditions.
“As I become more aware of sustainability, it becomes a big factor in how I shop,” Yoo says.
Environmental sustainability has become an important priority influencing the purchasing choices of young consumers, according to the State of Fashion 2019 Report, an annual report on trends within the global fashion industry.
The appeal of second-hand shopping goes in cycles, says Le Zotte. It’s impossible to know if the trend among younger buyers will persist or if it will ever overshadow mainstream retail. But its phenomenal growth has caught mainstream retailers off guard and changed the conversation about who sets trends and what is considered hot.