We are the online shopping assistant for customers: Vaibhav Lall, Founder, Khojdeal
Founded in 2016 by Vaibhav Lall and his wife Vanya Gambhir as a transaction discovery platform for top Indian and international brands, Khojdeal has evolved into an e-commerce enabler that helps brands increase their sales and grow. their digital footprint. “The way we do it is not only to select all the best deals from over 1,500 online stores in one place, but also to offer customers the right information about the products they are looking for,” said Lall to Banasree Purkayastha in a recent interview. Extracts:
In an age when even the online market is crowded, how does Khojdeal find the best deal?
Khojdeal aims to add value to the user’s shopping experience beyond what a coupon website usually does. We intend to become a one-stop destination for consumers to stay informed not only about active offers or cash back rewards, but also as an informative portal that acts as an online shopping assistant for them. We indulge in the specifics and even the smallest details and make them available to our consumers.
Our YouTube channel and blog are committed to this belief and have consistently produced product reviews and informational videos, with an unbiased need to help our consumers.
How has the pandemic affected Khojdeal’s income? What were the challenges / opportunities and how did you overcome / capitalize on them?
Getting through the first few months after the pandemic was difficult for us as advertisers were calculating the extent of the damage caused by the Covid-19 pandemic. Many have suspended their affiliate campaigns and this has had a direct impact on us. However, this started to gradually set in and we were back on track by September 2020.
Our team has honed with online courses during the lockdown to become more agile in this data-driven age and prove to be more resilient for a post-Covid world.
What are the important trends in the offer discovery segment? How relevant are transaction discovery platforms today?
Even though users are still looking for shopping deals online, the pandemic has drastically changed user behavior. More and more people are turning to video for more information about a product before they buy it.
Khojdeal’s YouTube channel is a great place to go for unfiltered opinions. Our reviewers test every product they talk about and explain whether those products are worth the cost, saving you money by avoiding them. The ability to compare prices is high on the list of reasons consumers prefer to shop online. Our videos make it easy for customers to compare prices and purchase products that fit their budget.
How do you provide the customer with a smooth journey, from the discovery of the transaction to its conversion into a final purchase?
A bad user experience causes customers to abandon your site and in fact 88% of users are less likely to come back to a site after a bad user experience. But if you provide a great user experience, you will retain your customers, increase the conversion rate, and encourage customers to spend more money on your products.
We try to provide a seamless user experience by creating an optimized mobile website, improving page load speed, improving website design, and hosting product reviews on our blog and YouTube channel. It is important to ensure that the design and structure of the app and website is focused on meeting the needs of consumers and supporting them throughout their shopping experiences. To do this, it is important to understand and analyze how users interact with your website i.e. how they search for products, navigate, explore a product page, and make a purchase while checking out.
There will be several points in the process when consumers are frustrated. Recognizing these pain points and seeing what can be done to address them is essential.