Survey: consumers favor a mixture of in-store and on-line purchases
Austin, Texas – Though e-commerce has exploded, 49% of U.S. customers would select in-store purchases over on-line purchases, in accordance with a survey by Bazaarvoice Inc., a supplier of product critiques and options for generated content material. customers (UGC).
Of the society Buyer Expertise Index 2021 discovered that 36% of U.S. consumers say they’ve in the reduction of on retailer journeys, 18% say they solely go to shops for necessities, and 20% don’t store in-store in any respect but.
“However although increasingly patrons are utilizing e-commerce like by no means earlier than, they nonetheless need the bodily expertise to actually know the product they’re shopping for,” stated Keith Nealon, CEO of Bazaarvoice.
Over half (52%) of consumers stated that what they worth most about an in-store procuring expertise is the power to the touch, see and check out merchandise, and 47% say procuring procuring in a bodily retailer is probably the most related approach they really feel. to their favourite manufacturers.
Regardless of this, personal labels are on the rise. Up to now yr, 53% of consumers have made a non-public label buy. The primary buy set off was appreciation of the product (59%), adopted by the cheaper product (56%). Grocery is the preferred vertical channel for personal labels (57%), adopted by clothes and accessories (47%) and housewares (46%).
The Bazaarvoice survey additionally discovered that social commerce is gaining floor, with 32% of U.S. consumers saying they use social media to search out new merchandise to purchase. Decomposed by age, this quantity climbs to 43% of 18-24 yr olds and 47% of 25-34 yr olds.
“As this pattern will solely improve, it is time for manufacturers to take what clients share with them on social media and use it elsewhere, particularly since many cannot or will not go. in retailer to see the merchandise for themselves, ”Bazaarvoice suggested.
When procuring from a model or retailer’s web site, 42% of consumers will not purchase if there isn’t any UGC content material out there on the product web page they’re on. And almost half (49%) of consumers examine product pages for pictures of consumers, adopted by different web sites the place the product is offered (47%) and search engines like google and yahoo (35%).
“Because the pandemic continues, manufacturers and retailers should take an omnichannel method in order that their customers can store and meet them the place they need, when they need. Whatever the channel via which customers store, manufacturers have to carry the in-store expertise to the entrance door of consumers and provides them the boldness to make the appropriate shopping for determination, ”stated Nealon.
The report relies on information from over 11,500 model and retailer web sites within the Bazaarvoice community, Bazaarvoice’s influencer group of over six million members, and a world survey of over 6,000 customers.