Maurices tracks customer online visits with personalized emails
A valuable womenswear retailer takes a proven new approach to email marketing.
Maurices deploys the Experience Email solution from the Dynamic Yield experience optimization platform to create fully personalized emails designed to maximize customer loyalty and revenue using artificial intelligence and predictive algorithms.
Leveraging the Dynamic Yield solution, Maurices collects all available user engagement data, both historical and real-time, and uses AI to algorithmically match products and offers to different people – with the offers. based on their purchasing activity, their product affinities, their multi-device behavior. , and more. For example, a customer who browsed a specific category but didn’t make a purchase might receive product recommendations in an email that should result in engagement, even if the behavior occurred after sending the email. e-mail, according to Dynamic Yield.
[Read more: Gartner recognizes Dynamic Yield as personalization leader]
“At Maurices, we know that the customer experience doesn’t end when a visitor leaves our website, which is why it’s so important for us to be able to personalize the messaging experience based on what’s happening. going on there, ”said Jesse Cooke, email marketing developer. in Maurices. “Dynamic Yield allows us to promote our best products, items related to what the user left in the cart, and more through various recommendation strategies, which has created the consistency we need across channels. “
In May 2019, Ascena Retail Group sold Maurices Inc. to a subsidiary of UK private equity firm OpCapita in a transaction valued at around $ 300 million. In February 2021, David Kornberg, former CEO of Express, took the reins of Maurices.
“Most email sending still relies on basic segmentation, with very little personalization applied to make it stand out in the inbox and inspire action,” said Liad Agmon, CEO of Dynamic Yield. “Dynamic Yield’s Experience Email solution tailors each block of content within an email campaign based on cross-channel data, rendered at the time the email is opened, to ensure the most relevant and engaging experience. “
Based in Duluth, Minnesota, Maurices operates more than 1,000 stores in the United States and Canada.