Canadians increased their online shopping spending by more than $ 2 billion per month compared to pre-pandemic period
The survey, titled Trends and Spending: PayPal Canada Consumer Purchasing Study 2021, found, on average, Canadians who responded spend $ 178 per month of online purchases, an increase of $ 69 compared to the pre-pandemic. Across the country this translates to almost $ 5.5 billion current monthly online spending and an overall increase of over $ 2 billion in monthly online expenses.I
Increase in online grocery shopping
Looking at where people choose to spend their money online, the survey noted a significant increase in online grocery shopping. A first survey of Canadian consumers in March 2020 found that only 19 percent made grocery purchases online. In a second survey conducted in april 2020, only 30 percent of Canadians shopped onlineI. Today, our most recent poll shows that number has risen to 49 percent.
Looking at who fills the basket, Canadian women surveyed are more likely than men to have increased the frequency with which they shop online (36 percent versus 26 percent for men). Depending on location, Ontarians are more likely than others to have increased the frequency with which they shop online (36% compared to 24-30% in other provinces).
It’s not just the grocery industry that has seen an increase in e-commerce. Online spending has increased in almost every industry, including:
- Home office furniture and equipment (56 percent), up from 42 percent in april 2020
- Fitness equipment, applications or programs (41%), versus 25% in april 2020
- School supplies (38%), compared to 23% in april 2020
“Last year, in April, only 44% told us they were planning more online shopping than they already did. Today, that number is 59%,” said Jill cress, PayPal Vice President, Consumer Marketing. “Looking at how overwhelmed we were with the challenges of finding toilet paper and hand sanitizers in stores last year, it’s great to see that a year later we are turning to e-commerce. for all of our needs and the data shows this change is here to stay. “
Reinventing the future of shopping
As key industries expand their online presence, consumers believe the digital economy will become an integral part of everyday life. Three in five (61%) Canadians surveyed say they believe cashless transactions will be part of their typical shopping experience and one in four (28%) say they don’t expect to use cash at all liquid in five years.
Canadian consumers expect retailers to be innovative in their approach to meeting digital demand, including offering drone deliveries (29%), facial recognition for payment (25%), virtual reality fitting (17%) and holographic representation of products (11 percent).
Other notable results include:
- Shipping and delivery costs: For half of Canadians, the main barriers to shopping online are shipping costs (53 percent) and delivery time (51 percent), as well as a preference for choosing your own products in person (50 percent). hundred).
- Secure solutions: One in five Canadians (19 percent) say they are prevented from shopping online because of concerns about the security of online transactions.
For more data on Canadian consumer habits, please find the full study here.
Omnibus survey was conducted among a sample of 1,528 nationally representative Canadian adults between April 21 and 23, 2021, in collaboration with Angus reid. The poll is accurate to within +/- 3 percentage points, 19 times out of 20, if all Canadians had been polled.
PayPal has been at the forefront of the digital payment revolution for over 20 years. By leveraging technology to make financial services and commerce more convenient, affordable and secure, the PayPal platform enables more than 392 million consumers and merchants in more than 200 markets to join and thrive in the world. Mondial economy. For more information, visit paypal.com.
I The following calculation was used: The Canadian adult population is 30,754,887. For current expenditure, population x 178 monthly expenditure = $ 5.47 billion. For spending increase, population x 69 monthly increase = $ 2.12 billion
SOURCE PayPal Canada
For further information: Sandie Benitah, PayPal Canada, [email protected]; Samantha Jen, Edelman Canada, [email protected]