Americanas and Samsung launch online shopping with 3D virtual tour – the clare people
Have you ever thought about shopping online with the feeling of being in a physical store? This is what Americanas and Samsung promise to consumers with the 3D hotsite created for the manufacturer’s releases. On the platform, we find information, settings and interactions “as effective as those of a physical store”. The space will host the launches of Samsung Lifestyle, QLED and Neo QLED 4K and 8K televisions.
- American Stores and B2W unify their operations and form the American giant sa
- Americans buy Skoob book social network
- What are the most valued brands in Brazil? See the ranking of British companies
Anelise Righi, senior manager of Channel Marketing in the Consumer Electronics division of Samsung Brazil, says the main goal of the project is to make life easier for consumers. “The initiative, based on immersive technology, will help people learn more about each model of television and choose the one that best fits their profile,” he says. “This is one more step in our strategy of reaching out to an increasingly attentive audience.
The 3D hotsite aims to highlight innovations in product design, image quality, sound and connectivity. directed directly to the e-commerce material purchase page.
Want to keep up to date with the hottest tech news of the day?
Go subscribe to our new youtube channel, Canaltech News. Every day a summary of the main news from the tech world for you!
According to Jean Lessa, director of Americanas SA IT and marketplace, the proposal came from studies on the immersive experience. “We were challenged to be the first Brazilian e-commerce to develop a disruptive project for one of our main partners, Samsung,” he underlines. “The virtual tour works on all devices, including the app, and the hotsite is rich in content and experiences.”
How it works
The virtual tour includes three different rooms where the consumer can explore the ideal television options and projectors for every environment and every need. The 3D software allows you to circulate in the space, which gives the impression of being inside the room. Navigation also works with virtual reality glasses, which allows you to move around the environment only with the movement of your head.
It is possible to check the exact thickness of the televisions as well as to interact in each of the stations. For this, there are videos, explanatory extracts and photos that help to enrich the customer experience.
Did you like this article?
Subscribe to your email on Canaltech to receive daily updates with the latest news from the world of technology.