Allwyn names Dr Mark Griffiths to support UK National Lottery bid
Allwyn, the UK division of pan-European lottery and gaming giant Sazka Group, has added psychologist and behavioral addiction professor Dr Mark Griffiths to an advisory board for his candidacy for the fourth national lottery license.
Griffiths, along with Allwyn’s candidacy chair Sir Keith Mills, will advise on player protection guarantees and develop close relationships with other researchers studying gambling addiction.
Bringing with him 34 years of university education, Griffiths served as Director of the International Gaming Unit at Nottingham Trent University for over 20 years.
Outside of academia, Griffiths has advised governments on gambling addiction and mental health, including the World Health Organization’s expert advisory group on adolescent technology use.
“I embrace advisory roles because I believe it is the most effective way to improve rapid response by forging closer collaboration between operators, charities, activists and experts,” Griffiths said. .
“I am partnering with Allwyn because their sister companies have proven to be industry leaders in player protection across Europe, while their early support for increasing the age limit of the national lottery has demonstrated their serious engagement with the UK regulatory environment. “
Bid Chairman Mills added, “Player protection is at the heart of our parent company’s lottery operations across Europe, where they have experience in developing tailor-made solutions for particularly vulnerable social groups.
“By appointing Dr Griffiths to our Advisory Board, we will continue to set the standard for player protection in the industry, and I look forward to working with him and the rest of our fantastic team to present a plan that makes the national lottery both exciting and safe for all its players.
Sazka in Apirl has announced that she will be consolidating her UK operations under the new corporate identity “Allwyn” as she submits for the country’s latest national lottery license.
Sazka announced his intention to bid in October last year and faces competition from Italian lottery operator Sisal and Indian Sugal & Damani. Incumbent Camelot has also completed the Gambling Commission screening questionnaire, but has yet to announce whether it will bid on the tender.
Tech entrepreneur and Lastminute.com founder Brent Hoberman, former Global Managing Director of Syco Entertainment Charles Garland and Managing Director of Twitter UK Dara Nasr also sit on the Bid Advisory Board.