Albertsons to launch DoorDash delivery to nearly 2,000 stores
In accordance with a plan to increase the use of third-party delivery, Albertsons Cos. hired DoorDash to provide last mile grocery delivery from nearly 2,000 stores.
San Francisco-based DoorDash said Monday that, as part of the partnership, Albertsons will sell more than 40,000 deliverables through the online marketplace and the DoorDash app, including fresh and prepared foods, convenience products, and more. groceries, flowers and convenience products from participating stores. In some markets, customers will also be able to order groceries through their local Albertsons Cos store website. for same-day delivery through DoorDash Drive, DoorDash’s white-label distribution platform that enables direct delivery for businesses.
Overall, Boise, Idaho-based Albertsons Cos. Operates 2,277 stores in 34 states and the District of Columbia under 20 retail banners, such as Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavillons, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market.
“We are committed to expanding our delivery experience to meet the needs of our customers when, where and how they want,” said Chris Rupp, director of customer and digital at Albertsons Cos., In a statement. “Our partnership with DoorDash is the next step in our digital transformation to help make our customers ‘lives easier and help answer the eternal question,’ What’s for dinner tonight? “”
DoorDash and Albertsons also offer In The Bag, a digital video game that allows users to play for a chance to earn savings on future grocery orders.
Customers of Albertsons Cos. can now order groceries and essentials for delivery in under an hour with no time slots, no queues or minimum order size required, according to DoorDash. All Albertsons stores will be available on DashPass, DoorDash’s subscription program that offers members unlimited free shipping and reduced service charges on qualifying orders of $ 25 or more, including from Albertsons and thousands of ‘other grocery stores, grocery stores and restaurants nationwide.
In support of the partnership, DoorDash is offering Albertsons Cos customers. 40% off (up to $ 40) on their first grocery order at any of the retailer’s supermarkets until June 30 when they use the code “GROCERY” at checkout.
“Consumers’ desire to have everything on demand in their neighborhood has increased dramatically,” noted Fuad Hannon, Head of New Verticals at DoorDash. “We are delighted to partner with Albertsons, one of the world’s largest food and drug retailers, as they extend their already strong local footprint beyond their own four walls to provide consumers with convenient access on-demand grocery delivery. “
The Albertsons / DoorDash partnership includes immediate and long-term initiatives, including expanding Albertsons’ grocery delivery business with DoorDash Drive, launching a personalized loyalty program and extended delivery hours, as well as an improved product selection including specialty items. , ready meals, meal kits and new concepts, DoorDash said.
DoorDash and Albertsons are also offering what they call a “first-ever” digital gaming experience that gives users the ability to play and save on future grocery orders. Users can now play In the bag, an interactive video game that prompts users to place as many fresh groceries – such as apples, asparagus, milk, and avocados – as possible into a DoorDash virtual grocery bag before reaching the top and running out of space. The more groceries in the bag, the more users save through tiered score promotions. Top scorer wins $ 5,000 credit (provided by ten $ 500 DoorDash gift cards) for purchases on DoorDash.
“By leveraging our extensive logistics network and Albertsons’ wide selection of fresh groceries, we are creating a one-stop shop for customers to access all the essentials they need, delivered to their doorstep within an hour. Hannon added.
DoorDash, which went public last November, noted that the Albertsons partnership reflects its expansion beyond restaurants and into grocery stores and categories beyond food, including convenience retail, care for pets and pharmacy delivery.
For Albertsons, DoorDash provides another major delivery partner. Albertsons has expanded online grocery delivery through its retail banners, with Instacart delivery available in over 90% of its stores and some banners also working with Shipt and Uber Eats for the grocery delivery service. and / or food.
In January, Albertsons said it was closing its own online grocery delivery operation – offered in about 65% of its stores – in some of its market areas and was turning exclusively to third-party delivery providers. Albertsons stopped using its fleet of door-to-door delivery trucks in 10 states on February 27.
Digital sales jumped 258% at Albertsons for its fiscal 2020, ended Feb. 27, and the grocer has curbside Drive Up & Go (DUG) pickup sites at more than 1,420 stores. The company said it plans to have DUG in around 2,000 stores by the end of fiscal 2021 – above its previous target of more than 1,800 stores – with 98% coverage.